The MSc in e-Business and Digital Marketing Programme is being offered by the School of Science & Technology of the University Center of International Programmes of Studies of the International Hellenic University. The programme aims to provide graduate level studies and its objective is e-Business. It is targeted at graduates who wish to acquire expertise in digital technologies and e-business and digital marketing. Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

  • Project management, leadership and team working
  • Management and marketing
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Key skills on strategic decisions, regarding innovation and technology management,
  • Essential communication skills
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Skills related to data analysis and evaluation
  • Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students’ capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields. This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains. The courses of the programme are taught exclusively in English. The academic staff comes from Universities in Greece and abroad.

Official Government Gazette: Re-establishment PDF (in Greek) Regulation PDF (in Greek)

Key facts

Start date: October 2021

Application deadline: September 2021 or until places are filled

Campus: Thermi, Thessaloniki

Duration/Mode: 14 months (full-time) or 26 months (part-time)/(available also in distance learning mode)/weekdays evenings

Taught language: English

Entry requirements: An undergraduate degree from an accredited University

Language requirements: IELTS (academic 6.5 and above), TOEFL (IBT, 90 and above) or TOEIC (850 and above) score, or a recognised by the Greek State certificate of proficiency in English

Fees: 3,700€ (total)

How to apply: Programme announcement 

Who can apply

To be considered for the programme, candidates are required to have:

  • an undergraduate University degree in Engineering, Science, Informatics, Economics & Business Administration as well as from Technological Educational Institutes in related subject areas, in Greece or equivalent institutions from abroad (interested parties that expect to complete their first cycle studies in September may submit an application with their academic transcript so far)
  • proof of English competence [a recognised certificate of proficiency, recently acquired IELTS (academic 6.5 and above), or TOEFL (IBT, 90 and above) or TOEIC (850 and above) score]

Course content

The core courses

1st Term Core Courses

2nd Term Core Courses

The elective courses

During the second term students tailor their programme further by choosing elective courses. The choice of elective courses must sum up to 12 ECTS (2 courses). Some of the elective courses may not be offered in a particular year, depending entirely on student demand.

Part-timers attend the following courses during the two (2) years of studies: 1st Year Term 1: ICT Management, ICT Essentials | Term 2: Digital Entrepreneurship: Developing and Financing an e-Business, Social Media and Online Community Management, Digital Organisations: eCommerce and eGovernment 2nd Year Term 1: Digital Marketing, Web Analytics, Data Science for Business: Theory and Practice | Term 2: Two (2) electives | Term 3: Dissertation

The Dissertation

During the third term, students work on their Masters Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation provides a good opportunity to apply theory and concepts learned in different courses to a real-world e-Business problem or challenge. Students are supervised throughout their projects by a member of the academic faculty and the academic assistants. After submission of the dissertation, students present their projects to classmates and faculty at a special event.

Duration of studies

The MSc in e-Business and Digital Marketing (full-time) is a 14-month programme taught over three (3) terms. Lectures mainly take place on weekday evenings. It is also available in part-time mode over 26 months for those who cannot commit to a full-time programme either for work or other reasons. The programme is also available through distance learning. Distance Learning teaching methods involve: (a) Face-to-face or classroom based learning: Students will be required to be physically present at the University for a weekend at the beginning of each semester (b) Synchronous learning: Student will have to attend remotely the classes which will be held regularly during each semester, weekday afternoons (about 2-4 times per week depending on the mode, always after 17:00) (c) Asynchronous learning: Students will use online learning resources and will be assessed through a variety of diagnostic tools and formative assessment techniques (d) Summative assessment: Students will be required to be physically present at the University for the final exams at the end of each semester.

The Academic Faculty

Faculty Members

Dr Eleni Heracleous Dr Eleni Heracleous Associate Professor Dean
Professor Panayiotis Bozanis Professor Panayiotis Bozanis +30 2310 807501 pbozanis@ihu.gr
Professor Periklis Chatzimisios Professor Periklis Chatzimisios +30 2310 807501 pchatzimisios@ihu.gr
Dr Maria Drakaki Dr Maria Drakaki Associate Professor +30 2310 807524 mdrakaki@ihu.gr
Dr Christos Tjortjis Dr Christos Tjortjis Associate Professor +30 2310 807576 c.tjortjis@ihu.edu.gr
Dr Vassilios Peristeras Dr Vassilios Peristeras Assistant Professor +30 2310 807539 v.peristeras@ihu.edu.gr
Dr D.Tzetzis Dr Dimitrios Tzetzis Assistant Professor +30 2310 807548 d.tzetzis@ihu.edu.gr

Visiting Faculty

Dr Apostolos Ampatzoglou University of Groningen
Dr. Agamemnon Baltagiannis Principal Data Scientist – Team Leader, Global Data Science Hub, SAP
Dr Nikolaos Bassiliades Associate professor Department of Informatics, Aristotle University of Thessaloniki, Greece
Professor Georgios Doukidis Athens University of Economics and Business, Greece
Dr Dimitris Drossos Assistant Professor University of the Aegean, Greece
Dr Konstantinos Fouskas University of Macedonia, Greece
Professor George M. Giaglis Athens University of Economics and Business, Greece
Dr Christos Kalloniatis University of the Aegean, Greece
Dr Merkouris Karaliopoulos Research Fellow, CERTH/ITI Visiting Research Fellow, Dept. of Informatics, Athens University of Economics and Business
Professor Vasilis Katos Bournemouth University
Professor Sokratis Katsikas University of Piraeus, Greece
Dr Paris Kokorotsikos Euroconsultants S.A.
Dr Ioannis Magnisalis IT strategy and planning officer, European Commission, Team Data scientists’ leader / Research Associate at International Hellenic University
Dr Michela Meo Associate Professor Politecnico di Torino
Dr Maria Papadopouli Associate Professor University of Crete
Dr Athanasia Pouloudi Associate Professor Information Systems Management Athens University of Economics and Business (AUEB)
Dr Katerina Pramatari Assistant Professor Department of Management Science and TechnologyAthens University of Economics and Business
Dr Panagiotis Rizomiliotis Assistant Professor, University of the Aegean

Fees & Financing


The programme fees for the MSc in e-Business and Digital Marketing is 3700€ (pending approval). The amount is payable in two instalments for the full time mode or in four instalments for the part time mode at the beginning of each semester. The fees are also eligible for financing through LAEK 0,45% – OAED programme.


If you have been accepted to a postgraduate programme, you will need to make a payment of the deposit of 500 Euros to secure your place. This amount will count towards the first instalment of your tuition fees. The deposit is non-refundable once you have commenced your studies at the IHU. Prior to that, a refund can be made but a 20% administrative fee will be retained. The deposit can be paid by bank transfer or bank draft. Credit card payments can be made through electronic banking (contact your Bank as handling fees may apply).


The School of Science & Technology offers a number of scholarships for the programmes it offers, covering a significant proportion of the fees. These scholarships are competitive. Award criteria include the quality of the first degree, the undergraduate grades of the candidate, his/her command of the English language and overall profile. Candidates for scholarships should include a separate letter with their application documents in which they request to be considered for a scholarship, stating the reasons why they think they qualify.

Programme announcement – Admissions

Next MSc in e-Business and Digital Marketing class starts in October 2021. Interested parties are invited to submit their application by September 2021 or until places are filled, by following instructions at the page ‘Apply to UCIPS’.

Programme announcement

Ideal Career path

In a rapidly evolving market, startups but also established ICT companies require experts with a deep understanding of both technological and business aspects of entrepreneurship. Graduates from the MSc in e-Business and Digital Marketing programme can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business, by utilizing their knowledge in the new business models, the emerging technologies and the management and exploitation of innovation. Therefore, a multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

  • ICT companies
  • New technology startups
  • Multinational Corporations and Small and Medium Enterprises (SMEs)
  • e-Commerce and Health software companies
  • Mobile network providers and broadband Internet providers
  • Sensor networks and telematics companies
  • Venture capitals and hedge funds
  • Consulting companies

In addition to technical skills gained through study, our students benefit from the University’s excellent Careers Office, in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market.


The MSc in e-Business and Digital Marketing takes place in the facilities of the School of Science & Technology of the University Center of International Programmes of Studies of the International Hellenic University in Thermi-Thessaloniki.


Postal address: School of Science & Technology Department of School of Science & Technology University Center of International Programmes of Studies 14th km Thessaloniki – Nea Moudania 570 01 Thermi, Thessaloniki, Greece Tel: +30 2310 807 529/526 Email: : infotech@ihu.edu.gr